Recreate the dramatic races from Disney Pixar Cars epic three film franchise with all your favourite characters. With race cars and tracks in loads of different styles, you’ll have no trouble finding the perfect.
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The fast-expanding economies of Brazil, Russia, India and China registered 23% growth in last year even as purchasing worldwide slumped 2%, according to the Licensing Letter, a publication that tracks industry trends.“That’s why everybody’s looking at international,” said Ira Mayer, publisher of the Licensing Letter. Chief Executive Robert Eckert has said that the movie’s potential global appeal and spy subplot present ample selling opportunities for the toymaker — which plans to introduce 70 new toy characters (not including race tracks) based on “Cars 2.” The company has designed and released more than 600 die-cast vehicles since 2006.“Cars 2" presents a story of international espionage against the backdrop of a World Grand Prix race in which Lightning McQueen competes for the title in Japan, France, England and a fictional seaside city in Italy.Foreign markets are crucially important for sales, not just of tickets but also of licensed merchandise. Iger is directing most of the studio’s annual production budget on such high-profile films as this summer’s “Pirates of the Caribbean: On Stranger Tides,” on track to amass $1 billion in global ticket sales, and the upcoming releases “Winnie the Pooh” and “The Muppets” that have the potential to benefit other units of the company including consumer products.Meanwhile, the entertainment giant has worked to sustain interest in its “Cars” franchise and characters in the years between movie releases, creating animated TV shorts, dubbed “Cars Toons,” which have aired 15 times a week on the Disney Channel and according to Mooney are watched by some 68 million children.Iger told investors during the most recent Disney earnings call that he expects “Cars 2" to drive consumer products sales through the holiday season, as well as to create anticipation for next summer’s opening of a 12-acre Cars Land attraction at Disney California Adventure in Anaheim as the centerpiece of a $1-billion renovation of the park.This week, Disney’s interactive division is releasing Cars 2: The Videogame, and the DisneyToon animation studio is developing a direct-to-DVD “Cars” spin-off, “Planes,” which is slated for release in 2013.Mattel Inc. These sources of revenue hold growing importance at a time when production and marketing costs continue to rise and DVD sales continue to slump.Big “event” movies and sequels such as “Toy Story 3" cost upwards of $350 million to make, promote and distribute worldwide.Disney Chief Executive Robert A.
Every car in the movie — no matter how minor — has a name and a back story, in a nod to the fans who have continued to collect the toy cars.“The toy sales have actually gone up every year since the movie came out, and that’s all over the world,” Lasseter said in an interview. By introducing the spy element in the sequel, he was able to add cool gadgets to the vehicles — and create even more merchandising opportunities. That kind of rapid growth is probably not going to abate for a while.”Pixar chief creative officer and “Cars 2" director John Lasseter, a devoted car buff and toy collector, recognizes that the cars and race courses in the two films naturally fit with how children play.
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